What makes a human brand authentic? identifying the antecedents of celebrity authenticity

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Bibliographische Detailangaben
Veröffentlicht in:Psychology & marketing
1. Verfasser: Moulard, Julie Guidry (VerfasserIn)
Weitere Verfasser: Popp Garrity, Carolyn (VerfasserIn), Hamilton Rice, Dan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Markenführung > Celebrity-Werbung > Glaubwürdigkeit > Werbewirkung > USA > Aufsatz in Zeitschrift
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