Exploring the effectiveness of consumer creativity in online marketing communications

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Veröffentlicht in:European journal of marketing
Weitere Verfasser: Wu, Jintao (BerichterstatterIn), Wen, Na (BerichterstatterIn), Dou, Wenyu (BerichterstatterIn), Chen, Junsong (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2015
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