| Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
|
2018 |
Murray, Keith B. |
| Reflections on ethical issues in marketing management : an empirical examination
|
2018 |
Chonko, Lawrence B. |
| Building brand awareness : the role of celebrity endorsement in advertisements
|
2018 |
Rahman, Rehenuma |
| Voices of the Fisher King : narratives of older travellers' religious journeys
|
2018 |
Irimiás, Anna |
| Hedonic and utilitarian shopping goals : a decade later
|
2018 |
Bridges, Eileen |
| Reflections on "statistical power and structural equation models in business research"
|
2018 |
McQuitty, Shaun |
| Assessing destination image via social network analysis : the case of the "Coastal Uncorked Wine and Food Festival"
|
2018 |
Kang, Bomi |
| Social dimension of sustainability : from community to social capital
|
2018 |
Kim, Juran |
| Self-congruity theory in consumer behavior : a little history
|
2018 |
Sirgy, M. Joseph |
| Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
|
2018 |
Loureiro, Sandra Maria Correia |
| Forecasting methods and principles : evidence-based checklists
|
2018 |
Armstrong, J. Scott |
| The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
|
2018 |
Checchinato, Francesca |
| Acculturation to the global consumer culture : ten years after and agenda for the next decade
|
2018 |
Cleveland, Mark |
| Deepening how cultural capital structures consumption of the performing arts
|
2018 |
Caldwell, Marylouise |
| Enhancing customers' positive responses : applying sensory marketing to the hotel website
|
2018 |
Lee, Seonjeong |
| Reflections on "the sources of management innovation" Mol & Birkinshaw, 2009
|
2018 |
Mol, Michael J. |
| Social-cultural-psychological perspectives on future word-of-mouth research
|
2018 |
Yoon, Sung-Joon |
| The effect of servicecape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
|
2018 |
Nho, Hee Kyung |
| Revisiting cultures' consequences in international marketing studies
|
2018 |
Soares, Ana Maria |
| Customer engagement : developing an innovative research that has scholarly impact
|
2018 |
Brodie, Roderick J. |
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