Commentary on "Predicting customer value using clumpiness from RFM to RFMC"

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Rao, Vithala R. (VerfasserIn)
Weitere Verfasser: Zhang, Yao (BerichterstatterIn), Bradlow, Eric T. (BerichterstatterIn), Small, Dylan S. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2015
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