Consumer psychology in a social media world

Consumer psychology in a social media world

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Dimofte, Claudiu V. (HerausgeberIn), Haugtvedt, Curtis P. (HerausgeberIn), Yalch, Richard F. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York, London Routledge, Taylor & Francis Group 2016
Schlagworte:
Marketing > Online-Marketing > Konsumentenverhalten > Social Web > Consumer behavior > Social media > Social aspects > Internet marketing > Aufsatzsammlung > Verbraucherverhalten
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Current issues and future challenges related to consumer privacy in social media 2016 Haugtvedt, Curtis P.
Now or later : synchrony effects on electronic word-of-mouth content 2016 Sogut, Cansu
A video is worth 1,000 words : linking consumer value for opinion seekers to visually oriented eWOM practices 2016 Smith, Andrew N.
The effects of goal publicity on goal persistence in the social media world 2016 Jiao, Jinfeng Jenny
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques 2016 Langner, Sascha
Resistance to electronic word of mouth as a function of the message source and context 2016 Powell Mantel, Susan
Hearing their voice : when brand co-creation leads to social brand engagement 2016 Dretsch, Heather Johnson
Exploring the motivational and consumption impact of personal analytics and informatics 2016 Honea, Heather
A way with words : using language for psychological science in the modern era 2016 Boyd, Ryan L.
Marketing unhealthy foods to children on Facebook : Social policy and public health concerns 2016 Harris, Jennifer L.
Online violent media consumption in adolescents : an exploratory study 2016 Patarapongsant, Yupin
Motivations for consumer engagement with social media 2016 Buechel, Eva C.
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media 2016 Sekhon, Tejvir
To forward or not : consumer response to brand crises in the context of micro blogs 2016 Yalch, Richard F.
Consumer behavior in the social media marketplace : platform personality matters 2016 Towns, Marlene Morris
Choose wisely : individual and situational influences on the effectiveness of social media 2016 Green, Melanie C.
Advertising effects in social media 2016 Joshi, Yogesh V.
Alle Artikel auflisten