| What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
|
-2018 |
Sang, Hui |
| Organizational legitimacy, corporate social responsibility, and bottom of the pyramid consumers
|
-2018 |
Randrianasolo, Arilova A. |
| Religion and perceptions of the regulation of controversial advertising
|
-2018 |
Wang, Zehua |
| Consumer ethnocentrism in Turkey : ours are better than theirs
|
-2018 |
Acikdilli, Gaye |
| An examination of Korean consumers' sentiments toward technology-based business practices
|
-2018 |
Lee, Jungki |
| Advertising in a foreign language or the consumers' native language?
|
-2018 |
Nederstigt, Ulrike |
| Exploring Korean consumers' attitudes toward ethical consumption behavior in the light of affect and cognition
|
-2018 |
Lee, Hyemi |
| Reliance on e-shopping vehicles : conceptualization, measurement, and cross-national market differences
|
-2018 |
Blake, Brian F. |
| Exploring consumers' motivations for sustainable consumption : a self-deterministic approach
|
-2018 |
Sham Abdulrazak |
| Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
|
-2018 |
Dogruel, Leyla |
| Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
|
-2018 |
Han, Lo Wai |
| Who is the celebrity endorser? : a content analysis of celebrity endorsements
|
-2018 |
Schimmelpfennig, Christian |
| Older consumers' adoption of innovation in Japan : the mediating role of cognitive age
|
-2018 |
Chéron, Emmanuel |
| How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
|
-2018 |
Han, Min Chung |
| The attitudes of Saudi youth toward U.S. apparel brand names
|
-2018 |
Abalkhail, Tagreed Saleh |
| Are nine-ending prices equally influential in Eastern culture for pricing green products?
|
-2018 |
Tripathi, Avinash |
| Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
|
-2018 |
Hussein, Rania |
| An exploratory comparison of materialism and conspicuous consumption in Pakistan
|
-2018 |
Dev, Madhoo |
| Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
|
-2018 |
Haytko, Diana L. |
| Empirical study of heterogeneous behavior at the base of the pyramid : the influence of demographic and psychographic factors
|
-2018 |
Dahana, Wirawan Dony |
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