"Is there a gap in the market, and is there a market in the gap?" How advertising planning performs markets

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing management
1. Verfasser: Jacobi, Erik S. (VerfasserIn)
Weitere Verfasser: Freund, James (VerfasserIn), Araujo, Luis (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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