A generalized multidimensional scale for measuring customer engagement

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
Weitere Verfasser: Vivek, Shiri D. (BerichterstatterIn), Beatty, Sharon E. (BerichterstatterIn), Dalela, Vivek (BerichterstatterIn), Morgan, Robert M. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Kundenintegration > Marketingtheorie > Markenimage > Social Web > Aufsatz in Zeitschrift
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