Consumers' response to commercials when the energy level in the commercial conflicts with the media context

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Veröffentlicht in:Journal of marketing
1. Verfasser: Puccinelli, Nancy M. (VerfasserIn)
Weitere Verfasser: Wilcox, Keith (VerfasserIn), Grewal, Dhruv (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2015
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