Independent luxury the four innovation strategies to endure in the consolidation jungle

Machine generated contents note:Prologue: Welcome to Knysna! 1. Challenges and Opportunities for independents 2. Last chance for Knysna: innovation3. Back to the essentials4. Crossing the bridge5. Cultural Innovation 6. Cause Innovation 7. Business Model Innovation 8. Branding 9. Retail and business...

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1. Verfasser:	Hoffmann, Jonas (VerfasserIn)
Weitere Verfasser:	Lecamp, Laurent (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Basingstoke, Hampshire, New York, NY Palgrave Macmillan 2015
Schlagworte:	Innovationsmanagement > Luxusgüter > Small business > Luxury goods industry > Strategic planning > Small business marketing > Luxusgüterindustrie > Strategische Planung > Klein- und Mittelbetrieb
Online Zugang:	Inhaltsverzeichnis
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Zusammenfassung:	Machine generated contents note:Prologue: Welcome to Knysna! 1. Challenges and Opportunities for independents 2. Last chance for Knysna: innovation3. Back to the essentials4. Crossing the bridge5. Cultural Innovation 6. Cause Innovation 7. Business Model Innovation 8. Branding 9. Retail and business development Conclusion: Back to Knysna. "There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. "-- "There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des Garçons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. "--
Beschreibung:	XV, 252 S. Ill., graph. Darst.
ISBN:	9781137481443 978-1-137-48144-3