The importance of client heterogeneity in predicting marke-or-buy decisions

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Veröffentlicht in:Journal of operations management
Weitere Verfasser: Kistruck, Geoffrey M. (BerichterstatterIn), Morris, Shad S. (BerichterstatterIn), Webb, Justin W. (BerichterstatterIn), Stevens, Charles E. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2015
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