Broken halos and shattered horns overcoming the biasing effects of prior expectations through objective information disclosure

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Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
Weitere Verfasser: Burton, Scot (BerichterstatterIn), Cook, Laurel Aynne (BerichterstatterIn), Howlett, Elizabeth (BerichterstatterIn), Newman, Christopher L. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2015
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