'Ad'apting to markets repackaging commercials in Indian languages
AcknowledgementsIntroduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Los Angeles, London, New Delhi, Singapore, Washington, DC, Boston
SAGE
2015
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| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | AcknowledgementsIntroduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author. advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 215 Seiten 23 cm |
| ISBN: | 9789351502401 978-93-5150-240-1 |