Success factors in product seeding the role of homophily

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Veröffentlicht in:Journal of retailing
1. Verfasser: Nejad, Mohammad G. (VerfasserIn)
Weitere Verfasser: Amini, Mehdi (VerfasserIn), Babakus, Emin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
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