The antecedents and consequences of affordable value innovations for emerging markets

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Veröffentlicht in:The journal of product innovation management
Weitere Verfasser: Ernst, Holger (BerichterstatterIn), Kahle, Hanna Nari (BerichterstatterIn), Dubiel, Anna (BerichterstatterIn), Prabhu, Jaideep (BerichterstatterIn), Subramaniam, Mohan (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Produktentwicklung > Niedrigeinkommen > Unterschicht > Konsumentenverhalten > Entwicklungsländer > Aufsatz in Zeitschrift
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