Down with MNE-centric theories : market entry and expansion as the bundling of MNE and local assets

Down with MNE-centric theories market entry and expansion as the bundling of MNE and local assets

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Bibliographische Detailangaben
Veröffentlicht in:International business strategy
1. Verfasser: Hennart, Jean-François Marie André (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2015
Schlagworte:
Multinationales Unternehmen > Globalisierung > Internationaler Markteintritt > Unternehmenskooperation > Unternehmenswachstum > Transaktionskosten > Theorie > Aufsatz im Buch
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