A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of information systems in the service sector
1. Verfasser:	Ravasan, Ahad Zare (VerfasserIn)
Weitere Verfasser:	Mansouri, Taha (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Customer Lifetime Value (CLV) > Customer Relationship Management (CRM) > Fuzzy Analytic Network Process (FANP) > K-Means Algorithm > RFM Model > Weighted RFM Model > Aufsatz in Zeitschrift
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