Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan

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Veröffentlicht in:European journal of cross-cultural competence and management
1. Verfasser: Liao, Wen-Chih (VerfasserIn)
Weitere Verfasser: Tseng, Chun-Chou (VerfasserIn), Lee, Jui-Ho (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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