The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer psychology
1. Verfasser:	Kuo, Andrew (VerfasserIn)
Weitere Verfasser:	Hamilton Rice, Dan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Cause-related marketing > Firm-cause fit > Perceptual congruence > Corporate social responsibility > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: marketplace morality	2018	volume 25, number 2 (April 2018)
Special issue: Emotion, self, and identity : implications for and consequences of consumer behavior	2015	25.2015,3
Special issue: Sensory perception, embodiment, and grounded cognition : implications for consumer behavior	2014	24.2014,2
Special Issue: Brand insights from psychological and neurophysiological perspectives	2012	22.2012,1
Special Issue: Nonconscious processes in consumer psychology	2011	21.2011,1
Special Issue: Application of behavioral decision theory	2011	21.2011,4
Special Issue: Aesthetics in consumer psychology	2010	20.2010,4