Customer-lifetime-value-based resource allocation

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of research on customer equity in marketing
1. Verfasser:	Venkatesan, Rajkumar (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
Aggregate- and individual-level customer lifetime value	2015	Kumar, V.
Incorporating dynamics in customer lifetime value models	2015	Lewis, Michael
Customer acquisition strategies : a customer equity management perspective	2015	Peters, Kay
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Simple probability models for computing CLV and CE	2015	Fader, Peter
Managing customer loyalty to maximize customer equity	2015	Reinartz, Werner J.
Leveraging product returns to maximize customer equity	2015	Petersen, J. Andrew
Customer-lifetime-value-based resource allocation	2015	Venkatesan, Rajkumar
Risk considerations in the management of customer equity	2015	Bolton, Ruth N.
Stop grouping and start regulating : a new approach to social media marketing	2015	Kumar, V.
Customer equity reporting	2015	Wiesel, Thorsten
The future of customer equity	2015	Kumar, V.
The value of flexibility : real options and customer lifetime value	2015	Haenlein, Michael
Word-of-mouth and marketing effects on customer equity	2015	Hanssens, Dominique M.
The power of customer referrals	2015	Leone, Robert P.
Co-managing brand equity and customer equity	2015	Luo, Anita
Customer equity management : opportunities and threats from new technologies	2015	Srinivasan, Raji
The chain of effects from customer satisfaction to customer profitability	2015
Customer mindset metrics and firm performance	2015	Srinivasan, Shuba
Implementing marketing return metrics in organizations	2015	Sexton, Donald E.