A new dualistic approach to brand passion harmonious and obsessive

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Swinberghe, Krist R. (VerfasserIn)
Weitere Verfasser: Astakhova, Marina (VerfasserIn), Wooldridge, Barbara Ross (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Brand passion > Harmonious brand passion > Obsessive brand passion > Consumer-brand identity theory > Aufsatz in Zeitschrift
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