Mobile phone purchases and the consumer decision-making process the role of Facebook online advertising

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Bibliographische Detailangaben
Veröffentlicht in:	Computer-mediated marketing strategies
Weitere Verfasser:	Hardwick, Jialin (BerichterstatterIn), Delarue, Lauriane (BerichterstatterIn), Ardley, Barry (BerichterstatterIn), Taylor, Nick (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Social Web > Mobiltelefon > Kaufentscheidung > Online-Marketing > Konsumentenverhalten > Aufsatz im Buch
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