Digital governance and social media engagement

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Bibliographische Detailangaben
Veröffentlicht in:	Computer-mediated marketing strategies
1. Verfasser:	Endress, Tobias (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	DWS Investment GmbH > Social Web > Markentreue > Kundenbindung > Finanzdienstleistung > Deutschland > Aufsatz im Buch > Fallstudie
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Social media and online brand communities	2015	Ansarin, Madina
Brand trust in offline and online environments : lessons for social media	2015	Bowen, Gordon
Social media and SMEs in transition countries	2015	Azemi, Yllka
What social media marketing content is best to engage consumers? : a content analysis of Facebook brand pages	2015	Dhaoui, Chedia
Defining the role of social media as a contemporary local area marketing technique in franchising	2015	Webster, Geoffrey
Interactivity : the concept and its dimensions	2015	Wang, Hui
Stakeholder interaction for sustainability : the impact of social media on Nigeria's oil and gas industry	2015	Nwagbara, Uzoechi
Social media and customer retention : implications for the luxury beauty industry	2015	Stokinger, Ellen
Social media and its implications for marketing communications	2015	Yankova, Irina
Digital governance and social media engagement	2015	Endress, Tobias
Consumer attitudes toward online video game purchases	2015	Ozuem, Wilson
Facets and dimensions of online social gambling : refining tools for marketing communications	2015	Prasad, Jason
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising	2015