| The rise of digital branding
|
2014 |
McEvoy, Simon |
| Why do big companies fail in the multichannel ecosystem?
|
2014 |
Andreev, Alexey |
| Essentials of mobile marketing technologies
|
2014 |
Marutiak, David |
| Integrating search to a multichannel mix
|
2014 |
Murray, James |
| What really counts in metrics
|
2014 |
Deckers, Erik |
| Marketing automation with apps
|
2014 |
Maila, Ville |
| Using storytelling to build sales
|
2014 |
Brown, Cam |
| Converting customer dialogues into revenue
|
2014 |
Zhivago, Kristin |
| Making money with metrics that matter
|
2014 |
Perry, Chris |
| Introduction to the multichannel marketing ecosystem
|
2014 |
Ståhlberg, Markus |
| Multichannel ecosystem toolbox
|
2014 |
Lacy, Kyle |
| Cross-channel analytics
|
2014 |
Cataford, Robert |
| How e-mail defines, builds and leverages brands
|
2014 |
Schneider, Anthony |
| How to win your Zero Moment of Truth
|
2014 |
Bay, Brice |
| 360° direct response marketing
|
2014 |
Teasdale, Mike |
| Creating relevant conversations
|
2014 |
Kapur, Sundeep |
| Changing face of Facebook marketing
|
2014 |
James, Kristen |
| What comes after social media
|
2014 |
Safko, Lon |
| Customer currency : contextualized data insights
|
2014 |
Stetson, Saul |
| Holistic design for consumer engagement
|
2014 |
Brinegar, Brad |
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