Entrepreneurship in international marketing

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Bibliographische Detailangaben
Weitere Verfasser:	Zou, Shaoming (HerausgeberIn), Xu, Hui (BerichterstatterIn), Shi, Linda Hui (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Bingley u.a. Emerald 2015
Ausgabe:	1. ed.
Schriftenreihe:	Advances in international marketing 25
Schlagworte:	Internationales Marketing > Entrepreneurship
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Born global firms : evolution of a contemporary phenomenon	2015	Knight, Gary
The effects of dynamic capabilities on value-based pricing and export performance	2015	Hofer, Katharina
Export marketing strategy and performance among micro and small Brazilian enterprises	2015	Cunha, Reynaldo Dannecker
A framework for understanding firms' foreign exit behavior	2015	Tan, Qun
Institutional forces and firms' positioning in China and Brazil	2015	Elg, Ulf
The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry	2015	Kumar, Nishant
A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012	2015	Rana, Sudhir
Luxury brands in emerging markets : a case study on China	2015	Cui, Annie Peng
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses	2015	Cadeaux, Jack
The alliance capability of technology-based born globals	2015	Oxtorp, Liliya Altshuler
The effect of social media adoption on exporting firms' performance	2015	Alarcón, María del Carmen
The market orientation of domestic and international new ventures	2015	Koed Madsen, Tage
Does the value of global brands apply to both foreign and domestic-based global brands?	2015	Westjohn, Stanford A.