| Packaging as a vehicle for mythologizing the brand
|
2015 |
Kniazeva, Maria |
| Commentary: the cultural approach to branding
|
2015 |
Eckhardt, Giana M. |
| The technology of branding
|
2015 |
Levy, Sidney J. |
| Consumer-brand assemblages in advertising : an analysis of skin, identity, and tattoos in ads
|
2015 |
Møller Bjerrisgaard, Sofie |
| Consuming the "world" : reflexivity, aesthetics, and authenticity at Disney World's EPCOT Center
|
2015 |
Houston, H. Rika |
| Brand culture and branded workers : service work and aesthetic labour in fashion retail
|
2015 |
Pettinger, Lynne |
| Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
|
2015 |
Peñaloza, Lisa |
| Transnational organization and symbolic production : creating and managing a global brand
|
2015 |
Amis, John |
| Retail stores as brands : performances, theatre and space
|
2015 |
Marrewijk, Alfons van |
| Commentary: the consumer perspective on branding
|
2015 |
Holbrook, Morris B. |
| The role of commodified celebrities in children's moral development : the case of David Beckham
|
2015 |
Wicks, Patricia Gayá |
| Compr(om)ising commodities in consumer culture : fetishism, aesthetics, and authenticity
|
2015 |
Sherry, John F. |
| Learning to say g'day to the world : the development of Australia's marketable image in the 1980s
|
2015 |
Crawford, Robert |
| Consumer multiculturation : consequences of multicultural identification for brand knowledge
|
2015 |
Kipnis, Eva |
| Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
|
2015 |
Ahuvia, Aaron |
| Aesthetics awry : the Painter of Light and the commodification of artistic values
|
2015 |
Schroeder, Jonathan E. |
| Consuming caffeine : the discourse of Starbucks and coffee
|
2015 |
Elliott, Charlene |
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