Improving market orientation in the Scottish beef supply chain through performance-related communications : the case of the McIntosh Donald Beef Producer Club and Qboxanalysis

Improving market orientation in the Scottish beef supply chain through performance-related communications the case of the McIntosh Donald Beef Producer Club and Qboxanalysis

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Bibliographische Detailangaben
Veröffentlicht in:Market orientation
1. Verfasser: Leat, Philip M. (VerfasserIn)
Weitere Verfasser: Revoredo Giha, César L. (VerfasserIn), Kupiec-Teahan, Beata (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Marketingmanagement > Informationsmanagement > Lieferkette > Performance-Management > Fleischverarbeitende Industrie > Schottland > Fallstudie > Aufsatz im Buch
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