Handbook of research on effective advertising strategies in the social media age

Handbook of research on effective advertising strategies in the social media age

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Taskiran, Nurdan Oncel (BerichterstatterIn), Yılmaz, Recep (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, Pa. Business Science Reference c 2015
Schriftenreihe:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Schlagworte:
Online-Marketing > Werbung > Werbeplanung > Werbepsychologie > Marketingmanagement > Beziehungsmarketing > Social Web > Internet advertising > Internet marketing > Social media
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Titel Jahr Verfasser
Social media as an advertisement tool : strategical need of being more experiential 2015 Topsümer, Füsun
Advertising in games : advergaming applications in the tourism industry 2015 Celtek, Evrim
The organizational structure of advertising agencies and new directions 2015 Altiok Gürel, Pinar
Identity is what we sell 2015 Horn, Anette
The role of the mass media on shaping the public opinion about the enlargement of the European Union 2015 Nergiz, Ebru
Turkish healthcare industry promotional practices and digital era 2015 Basal, Bilgen
Effective, privacy-first display advertising : ambient intelligence for online ambient environments 2015 Orlandic, Ratko
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along 2015 Chu, Shu-Chuan
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey 2015 Kircova, Ibrahim
Does social media marketing improve business performance? 2015 Gülsoy, Tanses Yasemin
Augmented reality advertisements in tourism marketing 2015 Celtek, Evrim
Advertising in the world of social media-based brand communities 2015 Habibi, Mohammad Reza
The role of social media in international advertising 2015 Kasemsap, Kijpokin
Corporate advertising at the age of social media 2015 Aktan, Ercan
Employing a mixed method to explore mobile social media users' big data privacy concerns 2015 Yang, Kenneth C. C.
Advertising ethics in the social media age 2015 Gülsoy, Tanses Yasemin
Dynamic narrative alignment : rhetoric in community-driven social media management 2015 Wrobel, Sophie
A model for mind-device dialectic and the future of advertising in the social media age 2015 Yilmaz, Recep
Gamification and social media as tools for tourism promotion 2015 Kachniewska, Magdalena
On-line media planning and on-line media common measurement currencies 2015 Basal, Bilgen
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