Usage experience with decision aids and evolution of online purchase behavior

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Shi, Savannah Wei (VerfasserIn)
Weitere Verfasser: Zhang, Jie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Internet marketing > shopper marketing > interactive decision aids > customized promotions > store environment > retail management > e-commerce > decision heuristics > click-stream data > Bayesian statistics > hidden Markov model > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
A dynamic model of optimal retargeting 2021 Villas-Boas, J. Miguel
Can non-tiered customer loyalty programs be profitable? 2021 Gopalakrishnan, Arun
Entry of platforms into complementary hardware access product markets 2021 Sharma, Siddhartha
A model of brand architecture choice : a house of brands vs. a branded house 2021 Yu, Jungju
Random-coefficients logit demand estimation with zero-valued market shares 2021 Dubé, Jean-Pierre
The short-run effects of the general data protection regulation on technology venture investment 2021 Jia, Jian
The effect of individual online reviews on purchase likelihood 2021 Vana, Prasad
Editorial: acknowledgments, stocktaking, and farewell 2021 Sudhir, K.
"Meet me halfway" : the costs and benefits of bargaining 2021 Zhang, Xu
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households 2021 Chen, Lin
Does gender matter? : the effect of management responses on reviewing behavior 2021 Proserpio, Davide
Understanding large-scale dynamic purchase behavior 2021 Jacobs, Bruno
Estimation of preference heterogeneity in markets with costly search 2021 Morozov, Ilya
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform 2021 Lu, Shijie
Measuring competition for attention in social media : national women's soccer league players on Twitter 2021 Rossi, Federico
Informational and noninformational advertising content 2021 Tsai, Yi-Lin
A theoretical analysis of the lean start-up method 2021 Yoo, Onesun Steve
Endogenous evaluation and sequential search 2021 Guo, Liang
Scalable data fusion with selection correction : an application to customer base analysis 2021 McCarthy, Daniel
Media platforms' content provision strategies and sources of profits 2021 Amaldoss, Wilfried
Alle Artikel auflisten