| Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
|
2018 |
Tesfom, Goitom |
| HRM and innovative capabilities of family businesses
|
2018 |
Fahd-Sreih, Josiane |
| Identifying customer needs through knowledge sharing in inter-firm relationships
|
2018 |
Bhatti, Waheed Akbar |
| Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
|
2018 |
Kim, Yeonsoo |
| The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
|
2018 |
Kim, Nam Young |
| Empirical analysis of consumer purchase behavior : interaction between state dependence and sensitivity to marketing-mix variables
|
2018 |
Novikova, Olga |
| Development and validation of consumers' need for ingredient authenticity (CNIA scale)
|
2018 |
Zainol, Zahirah |
| Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
|
2018 |
Choi, Hojoon |
| Tell what you want but do not irritate me : a senior perspective about advertising
|
2018 |
Loureiro, Sandra Maria Correia |
| Competition and corporate social responsibility under creative capitalism
|
2018 |
Ali, Abbas J. |
| Key factors in understanding trends in Hollywood product placements from 2005 to 2015
|
2018 |
Seipel, Melissa |
| This offer self-destructs in 3... 2... 1... : improving the effectiveness of "that's-not-all" techniques in promotional emails
|
2018 |
Gong, Zijian |
| From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
|
2018 |
Becheur, Imene |
| Does celebrity image congruence influences brand attitude and purchase intention?
|
2018 |
Paul, Justin |
| Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
|
2018 |
Santini, Fernando de Oliveira |
| The moderating influence of country of origin information seeking on homophily and product satisfaction
|
2018 |
Van Esch, Patrick |
| Why country of origin still matters in food retailing : implications for promotion management research
|
2018 |
Insch, Andrea |
| Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
|
2018 |
Kim Nguyen Thuy Hang Dao |
| The effect of export promotion programs on chilean firms' export activity : a longitudinal study on trade shows and trade missions
|
2018 |
Geldres-Weiss, Valeska V. |
| Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
|
2018 |
Valdimar Sigurdsson |
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