| Screening marketing: videography and the expanding horizons of filmic research : editorial
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2018 |
Rokka, Joonas |
| Consumption, marketing and taboo
|
2018 |
Larsen, Gretchen |
| Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research : editorial
|
2018 |
Kozinets, Robert V. |
| Sustainability marketing : the need for a realistic whole systems approach
|
2018 |
Thomas, Nicola J. R. |
| To follow the yellow brick road : exploring the journey to mental well-being consumption
|
2018 |
Wyllie, Jessica |
| More-than-human netnography
|
2018 |
Lugosi, Peter |
| Online piracy in the context of routine activities and subjective norms
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2018 |
Petrescu, Maria |
| Envisioning consumers : how videography can contribute to marketing knowledge
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2018 |
Belk, Russell W. |
| Focusing ethnography : theory and recommendations for effectively combining video and ethnographic research
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2018 |
Woermann, Niklas |
| On critical collaborative videographies
|
2018 |
Chatzidakis, Andreas |
| Boundary conditions of the effect of customer coproduction : the case of service failure
|
2018 |
Zolfagharian, Mohammadali |
| Implementing social media marketing strategically : an empirical assessment
|
2018 |
Tafesse, Wondwesen |
| Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
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2018 |
Varadarajan, Rajan |
| Organisational ambidexterity and firm performance : burning research questions for marketing scholars
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2018 |
Hughes, Mathew |
| A prototyping analysis of relationship marketing constructs : what constructs to use when
|
2018 |
Jones, Tim |
| A commentary on the treatment of taboo in consumption and marketing
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2018 |
Larsen, Gretchen |
| Taboo on TV : gender, religion, and sexual taboos in transnationally marketed Turkish soap operas
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2018 |
Yalkin, Cagri |
| "Murketing" and the rhetoric of the new sincerity
|
2018 |
Dunne, Stephen |
| Obesity : the link between stigma and perceived responsibility
|
2018 |
Rodhain, Angelique |
| Marketing (as) rhetoric : an introduction
|
2018 |
Miles, Christopher |
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