Optimizing marketer costs and consumer benefits across "clicks" and "bricks"

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
Weitere Verfasser:	Mahar, Stephen (BerichterstatterIn), Wright, P. Daniel (BerichterstatterIn), Bretthauer, Kurt M. (BerichterstatterIn), Hill, Ronald Paul (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	E-tailing > Internet marketing > Clicks and bricks > Optimization models > Aufsatz in Zeitschrift
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