Optimizing marketer costs and consumer benefits across "clicks" and "bricks"

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
Weitere Verfasser: Mahar, Stephen (BerichterstatterIn), Wright, P. Daniel (BerichterstatterIn), Bretthauer, Kurt M. (BerichterstatterIn), Hill, Ronald Paul (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing 2020 Hulland, John
Introduction to the business model innovations in emerging markets special issue 2020 Hulland, John
The impact of unprofitable customer management strategies on shareholder value 2020 Feng, Hui
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews 2020 Meyer, Jan-Hinrich
Sponsorship-linked marketing : research surpluses and shortages 2020 Cornwell, T. Bettina
Customer experience : fundamental premises and implications for research 2020 Becker, Larissa Carine Braz
Technology readiness : a meta-analysis of conceptualizations of the construct and its impact on technology usage 2020 Blut, Markus
Employee-level open innovation in emerging markets : linking internal, external, and managerial resources 2020 Badir, Yuosre F.
New product introductions for low-income consumers in emerging markets 2020 Arunachalam, S.
Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa 2020 Peng, Zou
Consumer arrogance and word-of-mouth 2020 Ruvio, Ayalla
Successive product generations : financial implications of industry release rhythm alignment 2020 Bornemann, Torsten
How CEO/CMO characteristics affect innovation and stock returns : findings and future directions 2020 You, Ya
Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection 2020 Zheng, Xu
Impulse buying : a meta-analytic review 2020 Iyer, Gopalkrishnan R.
Behavioral biases in marketing 2020 Dowling, Katharina
Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters 2020 Kranzbühler, Anne-Madeleine
Customer satisfaction and firm performance : insights from over a quarter century of empirical research 2020 Otto, Ashley S.
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters 2020 Nath, Pravin
Competitive advertising strategies for programmatic television 2020 Guitart, Ivan A.
Alle Artikel auflisten