Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
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2020 |
Hulland, John |
Introduction to the business model innovations in emerging markets special issue
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2020 |
Hulland, John |
The impact of unprofitable customer management strategies on shareholder value
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2020 |
Feng, Hui |
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
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2020 |
Meyer, Jan-Hinrich |
Sponsorship-linked marketing : research surpluses and shortages
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2020 |
Cornwell, T. Bettina |
Customer experience : fundamental premises and implications for research
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2020 |
Becker, Larissa Carine Braz |
Technology readiness : a meta-analysis of conceptualizations of the construct and its impact on technology usage
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2020 |
Blut, Markus |
Employee-level open innovation in emerging markets : linking internal, external, and managerial resources
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2020 |
Badir, Yuosre F. |
New product introductions for low-income consumers in emerging markets
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2020 |
Arunachalam, S. |
Does doing good lead to doing better in emerging markets? : stock market responses to the SRI index announcements in Brazil, China, and South Africa
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2020 |
Peng, Zou |
Consumer arrogance and word-of-mouth
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2020 |
Ruvio, Ayalla |
Successive product generations : financial implications of industry release rhythm alignment
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2020 |
Bornemann, Torsten |
How CEO/CMO characteristics affect innovation and stock returns : findings and future directions
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2020 |
You, Ya |
Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection
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2020 |
Zheng, Xu |
Impulse buying : a meta-analytic review
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2020 |
Iyer, Gopalkrishnan R. |
Behavioral biases in marketing
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2020 |
Dowling, Katharina |
Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters
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2020 |
Kranzbühler, Anne-Madeleine |
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
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2020 |
Otto, Ashley S. |
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
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2020 |
Nath, Pravin |
Competitive advertising strategies for programmatic television
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2020 |
Guitart, Ivan A. |