Consumer decision to upgrade or downgrade a service membership

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Marinova, Detelina (VerfasserIn)
Weitere Verfasser:	Singh, Jagdip (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Service relationships > Renewal > Modification > Upgrade > Downgrade > Service contract > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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