Keeping up with the virtual voice of the customer social media applications in product innovation

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Bibliographische Detailangaben
Veröffentlicht in:	Open innovation
1. Verfasser:	Dubiel, Anna (VerfasserIn)
Weitere Verfasser:	Brexendorf, Tim Oliver (VerfasserIn), Glöckner, Sebastian (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Open Innovation > Social Web > Produktentwicklung > Kundenintegration > Aufsatz im Buch
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Open innovation as a discovery solution for confronting the extraordinary challenge	2014	Miller, Christopher W.
Keeping up with the virtual voice of the customer : social media applications in product innovation	2014	Dubiel, Anna
Collaborative innovation across industry-academy and functional boundaries : how companies innovate with interdisciplinary faculty and student teams	2014
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