Fortune 100 companies' Facebook strategies corporate ability versus social responsibility

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of communication management
1. Verfasser: Kim, Sora (VerfasserIn)
Weitere Verfasser: Kim, Soo Yeon (VerfasserIn), Sung, Kang Hoon (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
CSR > Facebook > Interactivity > Corporate ability > Corporate communication strategy > Social media > Aufsatz in Zeitschrift
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