Using "crowd-wisdom strategy" to co-create market value : proof-of-concept from the movie industry

Using "crowd-wisdom strategy" to co-create market value proof-of-concept from the movie industry

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Bibliographische Detailangaben
Veröffentlicht in:International Perspectives on Business Innovation and Disruption in the Creative Industries
1. Verfasser: Escoffier, Nadine (VerfasserIn)
Weitere Verfasser: McKelvey, Bill (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
2005-2013 > Crowdsourcing > Produktentwicklung > Filmwirtschaft > USA > Aufsatz im Buch
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