Strategic communication of mega-city brands challenges and solutions

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Bibliographische Detailangaben
Veröffentlicht in:	Branding Chinese mega-cities
1. Verfasser:	Fan, Hong (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Megastadt > Stadtmarketing > China > Aufsatz im Buch
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Titel	Jahr	Verfasser
Place-based brands : product origin, brand channels and global circuits	2014	Power, Dominic
Urban brand systems : an example from the Bohai Sea economic zone	2014
Imagineering Chinese mega-cities in the age of globalization	2014	Björner, Emma
Strategic communication of mega-city brands : challenges and solutions	2014	Fan, Hong
(Failed) mega-events and city transformation : the green vision for the 2004 olympic village in Stockholm	2014	Levin, Paul T.
Heritage's place : heritage narratives in Chinese city promotional films	2014	Svensson, Marina
Developing and branding a polycentric mega-city : the case of Shanghai	2014	Ren, Yuan
Governing by the state : a study of the literature on governing Chinese mega-cities	2014	Tang, Wing-Shing
City branding in China : practices and professional challenges	2014	Wen, Chunying
Branding city destinations : experiences of two metropolises in China: Hangzhou and Xi'an	2014	Li, Mimi
Open sourcing the city brand	2014	Kornberger, Martin
Climate change politics and Hangzhou's "green city making"	2014	Delman, Jørgen
Branding sustainable cities in China : global standards and local specificities	2014	Wang-Védrine, Yu
Promoting mega-city development through metropolitan governance : the case of the Pearl River Delta region	2014	Ye, Lin
Catwalking the city	2014	Löfgren, Orvar
Innovation branding for FDI promotion : building the distinctive brand	2014	Pasquinelli, Cecilia
The making of the copy-cat city : accreditation tactics in place branding	2014	Ooi, Can Seng