The effectiveness of key account management practices

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
1. Verfasser: Davies, Iain A. (VerfasserIn)
Weitere Verfasser: Ryals, Lynette J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Key Account Management > Strategic Account Management > Global Account Management > Sales management > Relationship management > Aufsatz in Zeitschrift
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