Korean consumer perspectives on social media advertising and intention to join brand pages

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of global scholars of marketing science
1. Verfasser:	Muk, Alexander (VerfasserIn)
Weitere Verfasser:	Chung, Christina (VerfasserIn), Kim, Jonghoon (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Values > advertising > social media > affiliation > intentions to join brand pages > South Korea > Aufsatz in Zeitschrift
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