Functional matching effect in CRM moderating roles of perceived message quality and skepticism

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Manuel, Eleonora (VerfasserIn)
Weitere Verfasser: Youn, Seounmi (VerfasserIn), Yoon, Doyle (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
cause-related marketing > functional matching effect > perceived message quality > consumer skepticism > Aufsatz in Zeitschrift
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