Focus The future of your company depends on it

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Bibliographische Detailangaben
Veröffentlicht in:	The brand challenge
1. Verfasser:	Ries, Al (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2015
Schlagworte:	Marketing > Markenführung > Aufsatz im Buch
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Titel	Jahr	Verfasser
Bridging the gap between brand idea and delivery in a move-faster-but-be-certain market : why the traditional process of building a brand needs a reboot	2015	Adamson, Allen
Retail brand management : perception, performance and improvement	2015	Perrey, Jesko
Managing media as brands : case study ; branding news organizations	2015	McDowell, Walter S.
Building a breakthrough non-profit brand	2015	Daw, Jocelyne
Research advances in the building of hotel brands	2015	O'Neill, John
Football brands	2015	Bridgewater, Sue
Focus : The future of your company depends on it	2015	Ries, Al
Identity : don't lose it	2015	Allen, Tony
The city as a brand	2015	Hildreth, Jeremy
Technology branding : building long-term value in a system-update world	2015	Breindel, Howard
Luxury branding	2015	Kapferer, Jean-Noël
Why brand matters in B2B	2015	D'Esopo, Michael
Brand not bland : the financial services challenge	2015	Symes, Mike
A brand/story conceptual framework : for understanding mass fashion	2015	Hancock, Joseph H.
Brand innovation : embracing change to innovate your brand and accelerate growth	2015	Fisk, Peter