Enhancing museum brands with experiential design to attract low-involvement visitors

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Bibliographische Detailangaben
Veröffentlicht in:Arts marketing
1. Verfasser: Ober-Heilig, Nadine (VerfasserIn)
Weitere Verfasser: Bekmeier-Feuerhahn, Sigrid (VerfasserIn), Sikkenga, Joerg (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Experiential marketing > Audience development > Museum branding > Museum design > Aufsatz in Zeitschrift
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