Editorial: Pricing in the modern world the role of price-related and non-price related cues

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
1. Verfasser: Grewal, Dhruv (VerfasserIn)
Weitere Verfasser: Roggeveen, Anne (VerfasserIn), Nordfält, Jens (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Consumer behaviour > Retailing > Consumer psychology > Aufsatz in Zeitschrift
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