A multi-category customer base analysis

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Park, Chang Hee (VerfasserIn)
Weitere Verfasser: Park, Young-hoon (VerfasserIn), Schweidel, David A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Customer base analysis > Timing models > Multi-category choice models > Latent space models > Bayesian estimation > Aufsatz in Zeitschrift
Online Zugang:Erratum
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