Understanding fan motivation for interacting on social media

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Bibliographische Detailangaben
Veröffentlicht in:	Sport management review
Weitere Verfasser:	Stavros, Constantino (BerichterstatterIn), Meng, Matthew D. (BerichterstatterIn), Westberg, Kate (BerichterstatterIn), Farrelly, Francis (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Sport marketing > Social media > Motivation > Interaction > Relationship marketing > Aufsatz in Zeitschrift
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