Brand positioning of green cars a correspondence analysis approach

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Veröffentlicht in:Icfai University Press (Hyderabad) The IUP journal of brand management
1. Verfasser: Mohanraj, M. Prasanna (VerfasserIn)
Weitere Verfasser: Siddique, Saneen Mohammed (VerfasserIn), Ramesh, Niranjan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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