Social marketing and behaviour change models, theory and applications

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a...

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Weitere Verfasser:	Brennan, Linda (BerichterstatterIn), Binney, Wayne (BerichterstatterIn), Parker, Lukas (BerichterstatterIn), Aleti, Torgeir (BerichterstatterIn), Nguyen, Dang (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cheltenham u.a. Edward Elgar c 2014
Schlagworte:	Social Marketing > behaviour change > Social marketing > Consumer behavior
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Theories and their uses in social marketing	2014
Case study: using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia	2014
Emotional models (affective models)	2014
Socio-cultural ecological models	2014
Case study: meso-macro level theory : DrinkWise ; investing in generational social change	2014	Previte, Josephine
Rational economic models (cognitive models)	2014
Behavioural models (conative models)	2014
Multi-theory models	2014
Case study: ‘Greenwich Get Active’ : mobilising a whole community to get active	2014	Howick, Matt
Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?	2014	Wymer, Walter
Case study: a social marketing approach for increasing community coalitions’ adoption of evidence-based policy	2014
Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect	2014
Case study: Hello sunday morning! : towards ‘practices’ of responsible drinking	2014	Fry, Marie-Louise
Case study: waves of change : collaborative design for tomorrow’s world	2014
‘Buying’ or ‘consumer’ behaviour decision models	2014
Social marketing and behaviour change: where to from here?	2014
Case study: micro-meso-level theory : consumer socialization and consumption of clothes	2014	Ekström, Karin M.
Social change models in social marketing	2014

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