"Natural" labeling and consumers' sentimental pastoral notion

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
Weitere Verfasser: Amos, Clinton (BerichterstatterIn), Pentina, Iryna (BerichterstatterIn), Hawkins, Timothy G. (BerichterstatterIn), Davis, Natalie (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Building a comprehensive model to investigate factors behind switching intention of high-technology products 2017 Msaed, Cristelle
Consumer reactions to paid versus unpaid brand name placement in song lyrics 2017 Van Vaerenbergh, Yves
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management 2017 Veloutsou, Cleopatra
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation 2017 Carsana, Laurence
It's not all about money : the role of identity in perceived fairness of targeted promotions 2017 Xia, Lan
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value 2017 Lee, Michael S. W.
The contribution of a brand spokesperson's voice to consumer-based brand equity 2017 Zoghaib, Alice
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands 2017 Mogaji, Emmanuel
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing 2017 Fuentes-Blasco, María
Using the theory of planned behaviour to understand brand love 2017 Hegner, Sabrina
SME brand identity : its components, and performance effects 2017 Muhonen, Timo
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value 2017 Bhaduri, Gargi
Social presence and customer brand engagement on Facebook brand pages 2017 Pongpaew, Wimmala
Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration 2017 Suh, Taewon
Assessing brand equity in the luxury wine market by exploiting tastemaker scores 2017 Blair, Amanda J.
A comparison of brand equity strength across consumer segments and markets 2017 Stocchi, Lara
Brand skill : linking brand functionality with consumer-based brand equity 2017 Mohan, Mayoor
Global products marketing strategy of two European MNCs in Vietnam 2017 Wafler, Beat Hans
Brand extension feedback effects : what do we know and where should we go? 2017 Childs, Michelle
Detangling consumer attitudes to better explain co-branding success 2017 Ho, Han-Chiang
Alle Artikel auflisten