Consumer perception scale in store environment (CPS-SE) for measuring consumer buying behavior

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Veröffentlicht in:Icfai University Press (Hyderabad) The IUP journal of marketing management
1. Verfasser: Jha, Shalini (VerfasserIn)
Weitere Verfasser: Singh, Bharti (VerfasserIn), K. P., Suresh (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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